Kiwanis Brand Campaign

"Kids Need Kiwanis" is Kiwanis International's brand campaign. The goal of the campaign is to make it clear that Kiwanis serves children and that we have fun together. Use the TV, radio, print, billboard and digital materials in your club or district social media, your website, local digital media or as traditional advertising or public service announcements (PSA). These materials are meant to be fun—and sometimes funny—to grab attention and show that while Kiwanis takes our work seriously, we don't take ourselves seriously. We have fun. We laugh. We meet kids needs, whatever and wherever they are.

1038-KidsNeedKiwanis_Print-spread_V6

Kiwanis brand book

The Kiwanis brand reflects our organization’s traditions and its time-tested mission. At the same time, it’s the latest statement of who we are. The Kiwanis “look”—including logo, colors and typefaces—is an important part of our brand. How we talk about Kiwanis matters just as much. 

The Kiwanis brand book includes information about:

  • Fonts: new and classic options

  • Colors: featuring a brighter Kiwanis gold

  • Messaging: How to talk or write about Kiwanis

  • Production: Tips on working with local vendors

Download the Kiwanis brand book. 
Print a summary sheet.
Get Kiwanis family logos and branding elements.
Need help with a logo? Check out the Logo Learning Center.
Need a custom logo for your Kiwanis club? Order one for free.
Download photos for your club or district communications. (password: Kiwanis)
Download a template to use for PowerPoint presentations.

Video/TV
Kids Need Kiwanis brand 1:18 (best for use online or in social media)
Kids Need Kiwanis :30 (use for ad, public service announcement, online or social media)
The Last Straw :30 (use for ad, public service announcement, online or social media)
Paintin' and Pickin' :30 (use for ad, public service announcement, online or social media)

15-second videos (Use these short videos online or in social media)
Prom
Beach
Soccer
Playground
Guidance
Kitchen
Tibet
Tree climbing
T-Ball
Grandpa
Trail cleanup
Inflatable pool
Paintin' and pickin'
Graduation
Lemons

Radio
Symphony :60
Symphony :30
Symphony :20 (add your club or district "call to action" at the end)
Kids Need Kiwanis :60
Kids Need Kiwanis :30
Kids Need Kiwanis :20 (add your club or district "call to action" at the end)

Print 
Voice_print
Honduras_print
Thailand_print
Faucet_spread (two-page spread)
Acne_print
Boogers_print

Billboard 
RoadMap_outdoor
Teacher Shortage_outdoor
Part Springboard_outdoor
The Internet Lately_outdoor
Twerking_outdoor

Cell Phone screens
Mobile wallpaper option 1
Mobile wallpaper option 2

Social media tools
Facebook/Twitter profile photo option 1: Kiwanis pin
Facebook/Twitter profile photo option 2: Kiwanis is my superpower—blue
Facebook/Twitter profile photo option 2: Kiwanis is my superpower—white
Facebook cover photo option 1: #KidsNeedKiwanis
Facebook cover photo option 2: Serving the children of the world
Facebook cover photo option 3: Kids need people to look out for them
Facebook cover photo option 4: Kiwanis is my superpower
Twitter cover photo option 1: #KidsNeedKiwanis
Twitter cover photo option 2: Serving the children of the world
Twitter cover photo option 3: Kids need people to look out for them
Twitter cover photo option 4: Kiwanis is my superpower
Social media square option 1: Serving the children of the world
Social media square option 2: Kids need people to look out for them
Social media square option 3:Kiwanis is my superpower—blue
Social media square option 4: Kiwanis is my superpower—red

Kiwanis Style Guide 
Kiwanis primarily follows the Associated Press Stylebook for writing and editing copy for all print and Web publications. The Kiwanis International Style Guide contains general guidelines and extensions to the AP Stylebook for Kiwanis publications and communicating to Kiwanis members.

You may purchase an AP Stylebook at any bookstore or http://www.apstylebook.com.